InThe Discoverability CompanybyDrew Chapin·Mar 1, 2025Online Reputation Management for Startup FoundersDiscover strategies for creating a positive digital presence, leveraging social media, and fostering trust with investors and customers.
InThe Discoverability CompanybyDrew Chapin·Oct 30, 2024Survey Results: Small Businesses and Online DiscoverabilityThe results of a market research survey that sought to understand the challenges of small business owners re: online discoverability.
InThe Discoverability CompanybyDrew Chapin·Jul 1, 2024How to Remove Legal Cases from Search ResultsYou can have legal listings on CaseText, DocketBird, UniCourt, Justia, and others de-indexed so they no longer appear on Google.
InThe StartupbyDrew Chapin·Sep 2, 2023The Death & Return of the Online Birthday WishFacebook was the place to be on your birthday ten years ago: dozens (or hundreds) of well-wishers. That died, but birthdays have resurfaced.A response icon1A response icon1
Drew Chapin·Jul 1, 2023It’s Primetime for Twitter Clones, But Are They Ready?Twitter’s days as our second screen are over. Though new platforms are promising, it’s not clear if they’re ready to seize the opportunity.A response icon1A response icon1
InThe StartupbyDrew Chapin·Jun 26, 2023It’s the Year of the Cockroach in Tech as “Year of Efficiency” Permeates TechIn tech, it is the year of the cockroach.A response icon3A response icon3
Drew Chapin·Jun 19, 2023The Easiest Way to Get Paid via Crypto (June 2023)Once upon a time, this would be considered a simple question with a simple answer. That’s not the case here in June 2023.A response icon1A response icon1
Drew Chapin·May 24, 2023T-Minus One Month Until Meta Launches Its Attempt at a (Decentralized) Twitter ReplacementMeta’s new Twitter-like text-based social app is about a month away from landing on your phone. Here’s what we know.
Drew Chapin·May 17, 2023Social Media Goes Anti-SocialIt appears the world has signaled a shift in priorities when it comes to internet use, one that spells danger for players in social.
Drew Chapin·May 17, 2023How to Start an Affiliate Marketing Program from Scratch for E-Commerce Shop OwnersIn a matter of weeks, a well-constructed affiliate marketing strategy can add dozens (or hundreds, or thousands) of marketers to your team.
